We’re Related has an audience of more than 40 million people who have defined nearly 200 million family relationships using the application. This creates a perfect user base for a targeted and timely reminder that Father’s Day is just around the corner. Leveraging the huge existing base of users, FamilyLink launched its first commerce-related cross marketing campaign today.
A link with an invitation to “take a few minutes and share a photo with your dad to show him you love him” was included as part of a notification related to Father’s Day, which drove traffic to a “Dadtastic” store front that allowed users to purchase a t-shirt or just upload a favorite image or t-shirt design as a tribute to their fathers.
The campaign provided a new channel for users to interact while at the same time helping FamilyLink acquire new users as fans spread the word about the Dadtastic campaign to their network of friends and family.
“We are excited to see this unobtrusive, highly targeted marketing campaign result in such positive commerce and viral traffic. The ability to promote a Father’s Day commerce campaign directly to our strong and active user base is key. The relevance of the message is crucial for a successful campaign. FamilyLink believes users do not mind the interruption, they mind the irrelevance,” said
About FamilyLink.com, Inc. FamilyLink.com, Inc. seeks to become the world’s leading social networking company for families. Through their Facebook application, We’re Related, FamilyLink helps individuals stay in touch with their families by connecting them to their possible relatives, and also by sharing photos, news events, links, favorites lists, and more.
The company also operates several genealogy websites and has popular applications on Facebook, MySpace, Bebo, Hi5, and Friendster. FamilyLink.com, Inc. also operates the AdMazing ad network that helps high traffic social applications and sites related to family history and heritage monetize their audiences.